The FolioMarketing module is an integrated and powerful marketing solution for Hedge Funds and Fund of Funds.
CRM
It supports all of the CRM features you would expect such as:
- Contact Management
- Email Logging
- Meeting Tracking
- Task Management
- Outlook Integration
Opportunity Tracking
Furthermore it encompasses a powerful opportunity tracking module tailored to the alternative investment market including:
- Pipeline tracking – view potential investments by stage, size or fund
- Campaign management – track all activity and outcome from investor events or road shows
Reports and Mailings
The solution also contains full functionality to produce and distribute professional reporting to your investors or prospects.
- Create rich marketing and investor reports with corporate branding and data from FolioMetrics or other applications.
- Easily update content each month without redesigning reports.
- Create reports for multiple funds in one batch job.
- Manage email lists and effortlessly send emails to thousands of recipients.
Fund Analytics
The integrated performance analytics platform also allows at a glance access to fund performance and statistics at any time such as during a phone call with a prospect or investor. By also subscribing to integrated third party data it is also easy to instantly view index data or analyse competitor’s performance.
The Folio Investor Relations features mean that you also have full access to existing investor details such as a current investor’s balance or a fund breakdown by investor type or region.
